Imagine walking into a beauty store, with shelves lined up with an array of products, each promising to deliver the perfect look. Now imagine a brand that not only keeps its promises but does so at affordable prices with exceptional customer service. This is not just a fantasy; this is Lyx Beautyline, recently honored by the Philippine Finest Business Awards as the purveyor of the most affordable beauty products and quality services.
Lyx Beautyline was born out of a keen observation by its founder, a former Watson employee who saw the gaps in the beauty industry and set out to fill them. “The inspiration to start Lyx Beautyline came when I realized that customers deserved better,” shares the founder and CEO. “I saw an opportunity in the beauty industry where pricing, quality, and customer service could be improved.”
This conviction is at the core of Lyx Beautyline’s business model. The team tirelessly works to ensure that each customer leaves their store feeling happy and satisfied. “Our customers are our priority,” the CEO emphasizes. “In this business, challenges are inevitable, but our readiness and knowledge equip us to surmount any obstacle.”
The success of Lyx Beautyline is not measured solely by its profit margins, but by the positive impact it has on its employees and customers. “Our greatest achievement lies in the realization that our business has improved the lives of our employees, customers, and our family,” the CEO says with evident pride.
Learning is central to Lyx Beautyline’s philosophy, and setbacks are seen as opportunities for growth. “We don’t see any event as a failure, but as a stepping stone for learning and evolving,” explains the CEO.
To ensure the brand’s continuous growth and maintain a balance between professional and personal life, the CEO relies on three guiding principles: “Stay humble, stay focused, and stay motivated. Always innovate, be consistent, and professional,” he shares. “And never forget where you started.”
Looking ahead, Lyx Beautyline has big plans. “Five to ten years from now, I want our employees to be happy in their jobs, our customer satisfaction rate to increase even more, and I want our services to reach every corner of the Philippines,” the CEO envisions.
Lyx Beautyline serves as an example of how a clear vision and unwavering commitment to customer service can transform a simple observation into a game-changing business in the beauty industry.
